Bernat Handicrafter Scrubby is a rough, 100% cotton yarn designed for kitchen projects such as tawashi and dischloths. Ravelry lists it as aran weight (4) and has 58 yards per skein. The texture is kind of like the selvage edge of a towel (not the terry cloth part).
There are two versions of the yarn available under the Bernat and Lily labels, though it appears the Bernat Handicrafter Scrubby has ten yards less per skein. I believe the Lily Sugar'n Cream Scrubby yarn was only available through Michaels, though I never saw it at mine. The yarns are also packaged slightly differently, with Lily Scrubby in the traditional rounded ball of Sugar'n Cream and Bernat Scrubby in the traditional oval shape of Handicrafter.
The last time I checked, the colorways White, Pink, Brown, and Purple were still available at Mary Maxim.
This is the only place to buy this yarn, aside from sites like eBay and Ravelry. I read online from a person who received an email from Bernat stating that the Scrubby yarn is a promotional yarn and only available through Mary Maxim.
Needless to say, order now if you want it!
Also available is the equally difficult to find booklet, Garden Grows. It is available for $0.99 (!), which is definitely the best price around. The booklet contains twenty flower themed projects. While some of them are, erm, questionable in taste, there's definitely a few gems in there, if kitchen projects are your thing. In any case, definitely worth the $0.99 price tag.
Oddly, there is also a Bernat and Lily version of the pattern book. Mary Maxim carries the Bernat version.